Thursday, March 15, 2012


Using the awesome Apple TV (excellent value for your $99), I was looking back over the videos I've posted to our ARP Vimeo Channel over the last couple of years. It was fun to be able to sit in our den and watch videos on our TV. This one in particular brought back a lot of memories, it's a compilation of iPhone pics I shot during our speaking tour for Professional Photographers of America back in 2010.



Head Shepherd,



Music graciously provided by the mighty Jeremy Horn.
Go check out his latest CD, "Sound of the Broken"


10 City 2010 PPA Tour with Jeff & Allison Rodgers : Iphone pics from Jeff Rodgers on Vimeo.

In the spring of 2010 Jeff and Allison Rodgers did a 10 city tour for PPA (Professional Photographers of America). Here is a quick iPhone summary made with the great app Animoto.

Thanks for watching!

Music provided by my good friend, Jeremy Horn
Check out his latest CD, "Sound of the Broken"

Comments: 0

Tuesday, October 06, 2009


Hello friends!

Allison and I flew out to Las Vegas last Wednesday for a three day trip. We were there to attend Scott Kelby's NAPP Photoshop World Convention. This was our first trip to Vegas and to make this trip memorable your friend and mine, the honorable Mike Hanline of WHCC flew up for the night to hang out with us and to meet the irrepressible Scott Bourne of Photofocus. Mike picked us up at the airport in a Limo so we could cruise the "strip" and see the sites. Yes, I was earlier made fun of for calling it the Miracle Mile. I know that is in Chicago but later on that night we found half way down the strip and whole section referencing the strip as the miracle mile. So I was technically correct. Technically.

The convention itself was pretty nice. There were a lot of companies at the tradeshow I want to see more of. The Moo Cards peeps were nice and I liked the interactive iStock munny dolls they used as passes for their party. The first day there I guest blogged iphone pics for the PSW blog during the keynote. A special thanks to Nancy Masse for that. My favorite speaker was Joe McNally. He is an amazing photographer for National Geographic and told a lot of interesting stories. A special thanks to Christel of PPA for being just so darn cool.

The highlight of our trip was getting to meet Scott Bourne in person. He and I have developed a online friendship over the past year and through this he has greatly influenced how I look at photography and the larger photographic community. He is such a great person. I can't thank him enough for all the time he spent with us in Vegas. Look for him at these upcoming workshops.

Here are some pics we shot using the Panasonic LX3. This camera is THE best point and shoot I have ever owned.


Mike Hanline obviously saying something witty in the elevator.


Mike and Allison posing in front of the iconic Las Vegas sign.


My turn...


The very impressive main hall at the Venetian.


I didn't know I was going to meet my hero Indiana Jones. Here you see me teaching Indy how to read Cunieform.


Hanging with my buddy James. He is such a prankster. You have no idea...


Simon Cowell really is not a good conversationalist. Allison was so bored she started to check twitter.


Ah yes. The original gangster, Benjamin Siegel. We go back along way. Take my advice, Don't call him Bugsy.


Of course I let the King hold Fable's doll for a pic. He was a great sport about it.


Here is a shot of me explaining the do's and don'ts of Twitter to honest Abe. He picked it up right away.




Allison playing with the awesome Canon 7D that Scott was testing out for Photofocus.


The man himself Scott Bourne. He is doing a boocast with the talented David Ziser of Digital Wake Up Call (coming to Memphis). Here is the link to the boocast Scott did with Allison.


The iStock Party: Yes, those are flaming dancers. Scott has a better shot here



iStock Party: Inside the freaky Gracelandesque mansion. 


iStock Party: A guy I want to get to know better. RC Concepcion of Layers TV. The video he shot of the party.


The Grand Canyon from the edge of space.



Awwww. He's a lucky guy.



Comments: 3

Christy Penn (10-06-2009 at 11:02pm):

Allison and Jeff, great to see images from your Fabulous Las Vegas Adventure! I followed you on twitter the whole time! I feel a bit like Honest Abe after listening to your Joy of Marketing telesummit on Social Networking. I think I got it! ;) Thank you for sharing your knowledge and passion for photography!

annabella brandon (10-07-2009 at 3:25pm):

omg. too much fun. love the photos.. love the vegas. and love the boots

Lisa (10-10-2009 at 6:34am):

Hi Jeff and Allison,
It was great to meet you at the iStock party. Also, thanks for taking my photo with the crazy motorcycle.

I've just surfed around your blog and work - Amazing! Hope to meet you in person again.


Monday, September 14, 2009


RODGERS - BannerAblog

Hello all of our photographer friends!


In just two weeks, Jeff and I will be participating in the world’s largest FREE photography educational event. Hands down, it’s the can’t miss event of the year. And it’s FREE!

We've joined our friend Sarah Petty and 14 other photography marketing gurus to bring this unbelievable event to you at no charge. Jeff and I are diving into the topic of Social networking and going over some of the do's and dont's of this new medium. There is so much great info from so many great photographers - you really don't want to miss it!!!

Not only that, you don’t have to leave home or your studio to attend this two-day, 16 hour extravaganza. All you have to do is take a few quick seconds to register at 

We’ll shoot you an email with your dial in number for the event once you register. 

Don’t miss out! Really what do you have to lose?

Happy Educating!!

Allison & Jeff

Comments: 0

Wednesday, March 11, 2009


Join us and all of the PPA peeps for a webinar! 

Blog. Facebook. Twitter. 

The Trifecta of Online Viral Marketing

MONDAY : March 16, 2009 : 12:00pm – 1:00pm EST :  $49 for PPA Members

click here to sign up!

We want you to know how to take advantage of these 3 key elements of Viral Marketing. Don't let it be overwhelming - embrace it!


Comments: 3

Dianne Leigh (03-12-2009 at 2:13pm):

I am thinking of signing up for this class, however, if I can't make it at the specified time....will it be available for download?

Hailey (03-16-2009 at 10:39pm):

I attended your webinar this morning and got a lot from it. I tried to convert my facebook group to a fanpage and they said they no longer do that?? Is there anything I can do? What could I do differently with my current group....I really don't want to make all my friends it worth it? Sorry...I know I should have asked this morning, but the Q&A section got pretty long and I couldn't stay for the last part. Please let me know....Thanks

Andrew Conner (10-26-2012 at 3:59am):

Viral marketing is any form of marketing that encourages this sort of word-of-mouth recommendation. It has several benefits. Firstly, once you've got it started, it'll can exponentially with little further effort. Secondly, if you do it well, it can have a long-term positive effect on your customers. People like the feeling of coming to a product because it's been independently reviewed as being good, rather than because they were bombarded with unsubtle advertising.

Wednesday, January 21, 2009


Imaging USA was fantastic. We had a lot of fun speaking. Allison did perfectly just like I knew she would. I can't decide which talk was my favorite though. It might be the SMS successful studios panel on the last day. I felt that we had a chance as a group to really lay it out there for people. 

Another great thing was meeting all the "virtual" friends I have gotten to know over the past year online via facebook, twitter/twitter and iChat. 

Here are a couple of my favorite snap shots.

I liked the view of the mountains as we were descending into Phoenix. 

The view from the Sheraton was great. It almost made up for the EXTREMELY stiff sheets they used. The sheets were a bonding subject with people you would meet in the elevator. It was a universal complaint everyone had.


This is the book we passed out to our pre-con class. The front said "the little book of big ideas.


This is Queen Lucy. 
It was Fable's toy that she gave me to take with us. I shot pics of it and sent it to her so she would feel a part of what we are doing.

Posing in front of the PPA Studio Management Services booth. We answered photographers questions for an hour at the booth. SMS is a great service you should check into. Allison thought she would be funny and imitate my pic. I don't really think I am that mean looking. : )

On stage for Bellagrafica with Ann Monteith and Sarah Petty about to give our presentation on Boutique Marketing.

At the WHCC party. Here are a couple exVirtual friends. Matt Sloan, Jesh De Rox and Britney Gardner

At the WHCC party with Mr. WHCC himself Mike Hanline.

A very large group of talented photographers we ate dinner with. 

On the stage at the SMS panel, I kept taking pics and twittering them. Until Allison told me to stop, that is. You can see she is intently studying a very meaningful question from the audience. 

Ooohh! I LOVE my YO GABBA GABBA tshirt that Mr. Justin Lyon graciously gave me. He is the bestestest bow tie wearer I know.

A round rainbow we saw from the plane. ROUND RAINBOW!

Seeing the muddy uhm I mean Mighty Mississippi River meant we were back home.



Comments: 0