Friday, January 09, 2015


Hello ARP family!

Jeff here. Way, way back in May of 2013, I announced my plan to start a branding agency. Here is the link to that post for those interested. With the help of the wonderful Allison, Kitbash launched and I have been growing it ever since. 

I know you are asking yourself, "What is a branding agency?" Don't worry. It is the most common question that I get. Essentially, it’s a graphic design firm with a focus on a company’s overall brand. Think about Apple and how everything associated with them from the MacBook to the iPhone has a cohesive feel to it. Even their packaging is extremely thought out. That is what we do for our clients- help them present the best version of themselves to the world. We show what makes your company unique. This includes creating logos, websites, business cards, letterhead, print or digital ads, t-shirts...the list goes on and on. 

Check out our new site at and tell me how much you love it. If you feel like this is something you need, let’s get together and talk shop.

Jeff "the design guy" Rodgers


Comments: 0

Tuesday, May 28, 2013



Hi All,

Jeff here, you know, that guy from Allison Rodgers Photography, the Little Blog of Big Ideas and lbobi Radio? Today, I want to tell you about our latest adventure that I am heading up. It's called Kitbash : Brand Design. I am sure you are asking yourself, "What is a Kitbash?" Allow me to explain it with a brief back story.

As many of you know, Allison and I were both Art Directors for 7 years before we started our portrait studio 8 years ago. So design and branding have always been near and dear to our hearts. We have discussed for a while offering to the public our design services, which we've been doing privately for clients and friends for years. We love helping other business owners put their best designed foot forward, and from this desire to help, Kitbash : Brand Design was born.

Defined: Kitbash is the practice of constructing a new, custom model by combining pieces from different kits into a single, unique creation.

I thought Kitbash was a great conceptual name for a creative agency. When Allison and I help businesses with their branding, we like to take what they already have and combine it with the new parts we create for them, creating a new unique brand that tells their story.

All about Kitbash!

Website: The first phase is up, and we will be adding the blog as the second phase in the coming weeks. You can check out the site here: 

Blog: We are still using the lbobi blog as the main place to post. You can check it out here:

Podcast: And finally, Kitbash Radio is our bi-monthly podcast that usually runs about :30. On this show we like to offer design, branding and marketing tips for business owners. You can listen to our first episode here or jump over to the podcast page or listen in iTunes.

In our very first episode of Kitbash Radio, author Brian LeTendre and I are joined by the friendly Allison Rodgers to talk about the origins of Kitbash Brand Design, the evolution of lbobi, and how important it is to get your branding right. We also answer listener questions about logo design from the Kitbash Facebook page.



Jeff "Prime Mover" Rodgers

Email us at [email protected] to schedule you free consultation. We would love to hear from you


Comments: 0

Thursday, February 14, 2013


I want to share something with you that I have been working on over the past year. It's a series of pictures of my older daughter Fable dressed as the Harry Potter character Hermione Granger.

When we moved to the studio last year, my daughter and I walked into the old train they have here in the square. I thought it could be a good setting for the Hogwarts Express, and knowing she has a love for the Harry Potter series, an idea was born.

The first two are shot in the train here, and the second and third are both comped images shot in the studio and on location. This series was a labor of love, and I am actually quite proud of the way it's turned out. Now I need to brainstorm ideas for a series with my younger daughter.

Let me know what you think. 

P.S. Let us know if this would interest you for your own children.


Jeff "Dumbledore" Rodgers




Comments: 8

Allison (02-14-2013 at 6:16pm):

I LOVE this idea! So much fun--these would be great as an album and for a HUGE poster for a child's room.
Love them!!!

Hannah (02-14-2013 at 6:17pm):

Haha this is way too cool!! :)

Kate (02-14-2013 at 11:54pm):

Love love. Last one is my fave!!

Chris (02-15-2013 at 9:35am):


Jeremy (02-19-2013 at 10:30pm):

These are amazing!

Robert Charles (02-22-2013 at 8:10am):

How cool! LOVE this concept!

Amanda Hill (04-09-2013 at 2:42pm):

Love this Jeff! Such a great idea.

Jeff Rodgers (04-09-2013 at 2:57pm):

Thanks Amanda!

Wednesday, August 12, 2009


At ARP we LOVE to create Wall Designs!!! This Wall Design is above the couch in our lobby and it's a new fave! It has 13 Gallery Wraps in it and has multiple finishes on the prints. This is a great idea for a FAMILY Session and we even have room to add in! LOVE LOVE LOVE IT!


Comments: 4

Lori McCarty (08-12-2009 at 11:11pm):

Allison, I like these, too! What adorable kids! :) You are a photographer genius, and I am so honored that you would put our family on your wall. Of course, all those are our favorites. While we were looking at it I thought I could still be happy ordering about 5 more that we didn't get. It's fun to know that day of fun was captured and will live on your wall for a while!

Ann C (08-30-2009 at 6:17pm):

This looks fabulous but of course the photographer's talent and the beauty of the subjects help! LOVE IT!!!

deven (03-14-2011 at 9:10pm):

This is a great idea for a FAMILY Session and we even have room to add in! LOVE LOVE LOVE IT!

metal wall art (08-14-2012 at 7:41am):

That's very sensational. Putting family photos in your sala will be very nice, it only shows how happy you are in family and how you value those times.

Sunday, June 08, 2008


This weekend my friend, the super-intelligent John Meyer emailed me that our blog is on the homepage of Typepad. So I scurried on over to Typepad and low and behold there is a pic of our blog for all the world to see. Our page is featured in their banner promoting all the cool things you can do with Typepad. Thank you very much! You guys (Sarah) are awesome.

While I am talking about this I should mention again the great guy who customized our blog for us. 
Chad Everett of Everitz Consulting

Jeff (2 weeks to Rosemary Beach)


Comments: 1

herve leger (03-24-2012 at 3:36am):

I agree with your Blog and I will be back to check it more in the future so please keep up your work. I love your content & the way that you write. It looks like you’ve been doing this for a while now, how long have you been blogging for?