When you mention CMYK, most people just think about their little desktop printer at home that happens to take cyan, magenta, yellow and black ink. BUT there's a whole world that goes along with those 4 little letters that most people don't think about and don't really know about.
So let me give you the scoop:
Most everything printed that crosses your path - magazines, marketing pieces etc. - was printed on a 4-Color Press. Have you ever thought about what that really looks like?? Well, it's pretty amazing if you ask me. When Jeff and I visited Marathon press a few weeks ago, we were taken on the TOUR :) The second I walked into the room, a flood of memories came over me. I spent many hours at printers on press-checks when I was an Art Director. I still love the smell of ink and varnish. It's nice to be reminded about the processes that take place to create pieces of art work. We all get so caught up in - how long is it going to take and when can I get it in my hands...
To all of our peeps at Marathon Press : THANK YOU for the tour. It was a wonderful reminder about all of the hands and eyes it takes to actually make things possible.