In 2007 we were asked by RedDeluxe to do a commercial shoot for Baptist Hospital. It was for a calendar that will be given out as part of a care package for moms that deliver at Baptist Hospitals.
This was such a fun project to shoot. RedDeluxe gave me complete creative freedom - their instructions were - "we need to hit a milestone each month and we want it to be colorful!" PERFECT - I love freedom like that! We selected our babies, one to represent each of the first 12 months of life and we started shooting. We pulled in color and texture from fabrics and different props (most props were donated by Mango Street - thank you ladies!) We love the results and we hope that the thousands of new mommies that will be receiving this calendar will too! The dates were left off, so new moms can customize the calendar to start when their baby arrives.
So not only was this an awesome commercial job where we worked with a great hospital and a great agency, it also WON some ADDYS for specialized marketing and photography!!!!
I was an Art Director before we started ARP (my last agency was RedDeluxe - love them) and as an Art Director, the ultimate achievement was to win ADDYS - and I did :) FOR DESIGN. And NOW ARP has won them for PHOTOGRAPHY!!!!! I know I'm a goofball - BUT man it feels good to be able to win on both sides of the industry.
So: THANK YOU BAPTIST & THANK YOU REDDELUXE for including ARP in this award winning endeavor!!!!
A :)
PS: one of the coolest parts - our name is on EVERY page - and our contact info is on the back!!!!
PSS: YES - that is my sweet EVER on the cover and as the 12 month old...

Comments: 0