ARP blog

ALLISON GOES BACK TO SCHOOL... SORT OF

Well, I have to go back to school this weekend... 

Actually, we have images hanging in a Delta State Alum Art Exhibit and the closing reception is Saturday.

Jeff and I are taking Fable - and I can't explain to you how excited she is...

Questions from Fable:

- So do you go to the teachers or do the teachers come to you?

- Do you have a bell that rings?

- What does it look like? A building with a bunch of bricks?

Not really sure what's she's expecting, but she's pretty pumped about the road trip. She's probably just excited that she gets Jeff and I all to herself... 

I'm looking forward to see my teachers - and thankful just to be recognized!

Hoping to have a great lunch at Airport Grocery- hang around the delta and then head back to OB.

This is the invite that DSU sent out:

A 

ARP + THE PPA MEDIA KIT!!!

Oh my goodness!! We just received the PPA Media Kit in the mail and we have 5 IMAGES in it!!!! And 2 of them are on the cover! WOW - what an honor. This kit will go out to any vendor interested in advertising in PPA magazine.

We also have a short write-up in the current issue called A "grown-up" business. It talks about our involvement with PPA's Studio Management Services and how important it is to know what's going on with the numbers in your business. We're so thankful for the crew at PPA - you guys are awesome!

A :)

ARP FEATURED!!!

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As I mentioned in an earlier post, things have been going a little crazy over here at ARP...

So many things are happening on the Photographer to Photographer side of our business and we're so grateful and so very excited about some things coming up!

This week the MarathonPress newsletter featured US! Crazy to think it went out to 40K+ people!!!!

Not only are we doing a webinar for MP in October about how we sale to our clients, but we also have some pretty big news that we'll be making the official announcement about soon. (but you can read between the lines below and probably figure it out :)

Thanks Marathon!!!!

A+J

Featuring Allison & Jeff Rodgers Olive Branch, MS Armed with a BFA degree in Graphic Design and Photography, Allison and her husband Jeff, also a graphic designer, opened Allison Rodgers Photography in 2004, and in four short years their business has exploded. Their growth has forced them to move four times, and they presently occupy a 3600 square foot building with six people on staff. Since opening their studio, they have managed to double their sales each year and presently are regarded as one of the most profitable studios in the U.S. Their work appeared on the cover of the April issue of PPA's Professional Photographer magazine and in one of the magazine's featured articles. To learn more about this dynamic couple and their studio, log on to their website. Allison and Jeff help their fellow photographers increase their sales by participating in Webinars on Design and Marketing through Marathon. Allison and Jeff will also be featured speakers at the Marathon/Bellagrafica Booth on Sunday, January 11 from 4-5PM during PPA's ImagingUSA in Phoenix, January 4-6, 2009 and Monday morning during "The Art of Success" platform presentation. Here's what Allison has to say about one of her studio's most valuable strategies: The In-Person Consultation. This meeting is the most important time we spend with our clients, because it ensures the success of the portrait session. Most clients do not think past the step of having an image made, so the consultation allows us to lay the groundwork for the session and even plan for the end product. We talk about the style of their home, the look and feel that the portraits need to have, clothing suggestions, and which rooms we can plan for image placement. This allows us to do pre-selling for multiple rooms, which you will find can double or even triple your sale. Yes, it is time consuming, but if you take the time to invest in your client at this point, their investment with you will be much larger because they will feel more comfortable with their purchase. When your clients pick up their orders, they should know where the images will be placed and feel confident that they will be displayed properly, looking as though they were designed for specific spaces-because they were!

Cover of The Desoto Commercial Appeal

Allison and I are featured on the cover of The Desoto Appeal today. Pretty interesting...

Olive Branch studio featured in Professional Photographer

By Chris Van Tuyl (Contact)
Monday, April 28, 2008

"It's something that I certainly never thought would happen this soon," Allison said. "We are, as the industry calls it right now, a boutique studio -- we kind of take it to a different level -- and that's one of the things that PPA liked about us and that's why they wanted to do a story to begin with."

"We're not traditional shooters in the sense -- we like to capture kids the way they are," Allison said. "Maternity sessions to newborns to babies ... children, families, (high school) seniors. We do limit ourselves to one to two weddings a month....

To read more: article

PPA WEBINAR HEADSHOTS = SILLINESS!!

Well, as most of you know, we're doing a Webinar for PPA on Monday called Financial Success Stories.

It's mainly about financial stuff and it should be pretty awesome! We'll be on the panel with three other studios and I feel like it should be a very informative discussion. Jeff and I are really looking forward to it and we're honored to be a part of it!

BUT today we needed some quick head shots... And you guys KNOW we can't be serious for 5 seconds to get real head shots - so here's our version... Thank's Molly for putting up with us (me mainly - I can't sit still long enough for this kind of thing) see below...

If you are a Photographer and would like to sign up - here's more info and the link.

April 21 2007 Financial Success Stories
with Ryan and Carrie Phillips; Jeff and Carolle Dachowski; Todd and Jaime Reichman; and Jeff and Allison Rodgers; moderated by Scott Kurkian 12:00pm-1:30pm EST

Hear first-hand how these successful photographers turned their businesses into incredible profit centers in 2007. From doubling sales to tripling net profits and reclaiming lost personal lives, these studios each have tremendous success stories to share. Listen for ideas and strategies on how to take your business to the next level of financial success!

http://www.ppa.com/i4a/pages/index.cfm?pageid=773

And now for the headshots :)